The Connecticut Assisted Living Association (CALA), in collaboration with the Institute for Senior Living Education (ISLE), hosted its 30th Annual Assisted Living Conference & Trade Show on Thursday, March 20, drawing a record-breaking number of attendees to the Aqua Turf Club in Plantsville, Connecticut.
This milestone event, themed “30 Years of Caring: Glancing Back, Looking Forward,” celebrated the association’s legacy while fostering dialogue on the future of senior living. Industry leaders and keynote speakers delivered compelling presentations that echoed the conference’s central theme—honoring past achievements while preparing for future innovation.
A standout moment of the conference was the keynote panel discussion. The distinguished panel featured Steve Woodward, VP of Operations, Brookdale Senior Living; Jon Paul Venoit, President and CEO of Masonicare; Tom Grape, Founder and CEO of Benchmark Senior Living; and Lisa Clark, President of McLean. Together, they addressed some of the most pressing challenges and opportunities in the senior living sector, offering valuable perspectives on industry evolution and best practices.
One key theme from the discussion was the importance of shifting the industry’s mindset from clinical care to a focus on quality of life. Tom Grape emphasized how assisted living should be seen not just as a level of care but as a distinct philosophy of care—one that prioritizes resident well-being and engagement beyond medical needs. CALA President Christopher Carter echoed this sentiment, highlighting the contrast between skilled nursing facilities (which focus on quality of care) and assisted living communities (which emphasize quality of life).
Another critical discussion centered on financial sustainability within the industry. Panelists shared concerns about an overreliance on Medicaid funding and explored ways providers can balance financial viability while maintaining high-quality care.
Reflecting on the event’s success, Carter remarked, “I was especially impressed by the enthusiasm for our keynote session. It’s clear there is a strong appetite for this kind of thought leadership.”
CALA extends its sincere gratitude to the sponsors, partners, and attendees who contributed to the overwhelming success of this year’s conference. Those unable to attend are encouraged to mark their calendars for next year’s event. Additional details on upcoming events can be found here.
2025 CALA Conference Keynote Panel:
- Facilitator: Steve Woodward, VP of Operations, Brookdale Senior Living
- Panelists:
- Jon Paul Venoit, President and CEO, Masonicare
- Tom Grape, Founder and CEO, Benchmark Senior Living
- Lisa Clark, President, McLean
- Steve Woodward, VP of Operations, Brookdale Senior Living
