Watermark Retirement Communities has named Bloomfield, Connecticut resident Andrea Ellen as managing director of new project development. Ellen will oversee operations and branding for communities Watermark is developing and building through its strategic growth plan.

Ellen previously served as vice president, marketing and communications for Maplewood Senior Living and chief branding officer for Inspir. Her career spans two decades of executive leadership in the luxury senior housing, hospitality and healthcare industries.

Among the communities Watermark is currently developing is The Watermark at Westwood Village, located in a 14-floor former University of California, Los Angeles dormitory situated on the edge of UCLA’s campus. The company also has under development The Watermark at Brooklyn Heights in New York City, located near the famed Promenade, with views of the Brooklyn Bridge and Manhattan skyline. Other projects are underway in California’s Napa Valley, Tucson and elsewhere.

Watermark, ranked as the nation’s 13th leading senior living operator by the American Seniors Housing Association, currently operates over 50 communities across the United States.